Designing Brand Strategy for a Company Essay Example | Topics and Well Written Essays - 3000 words - 6

Planning Brand Strategy for a Company - Essay Example Additionally, two organizations may see similar dangers in a nation yet at the same time pick various systems on account of their organizations contrasting resistances of hazard. All the more explicitly, the diverse market-section procedures can be typified as follows: Fare/Importâ€The least demanding and most normal passage technique, sending out likewise opens an organization to the least budgetary hazard. A current item is just transported to a remote nation. This technique is entirely good with the household showcase augmentation viewpoint in worldwide advertising. Licensingâ€Another generally okay way to deal with another market, authorizing includes allowing the rights and techniques for creation to a host nation firm as an end-result of an eminence charge. Focal points incorporate low capital necessities and circumvention of import limitations or remote possession restrictions. Its favorable position of lower chance is countered by lower returns. Joint Ventureâ€A joint endeavor includes two organizations that structure an association under another corporate name. Joint wandering is an okay market-section system, which is mainstream among fruitful, huge, universally arranged organizations looking to extend their own developing home markets, or looking for new wellsprings of crude materials. Remarkable are the key favorable circumstances of diminishing both political and monetary dangers by consolidating the host nation firms confined information, aptitudes, and frameworks with the outside organization's capital and innovation. It likewise permits a remote firm to work in a market in any case unavailable because of exchange hindrances or antagonistic vibe towards pariahs. Franchisingâ€A type of permitting, diversifying consolidates the franchisee's nearby information, capital, and enterprising vitality with the franchisors standard heap of items, the board mastery, and emotionally supportive networks. It is a quickly developing way to deal with advertise section. Favorable circumstances are the low capital venture required and the speed of section. Assembling/Wholly-Owned Subsidiaryâ€The most elevated hazard methodology with the most elevated potential return is contributing money to set up assembling or different activities in an outside country.â â

How Does Wal Mart Motivate Their Employees

Wal Mart spurs their representatives with wellbeing and budgetary advantages. A portion of these incorporate wellbeing, dental and disaster protection, and an eyewear program. Representatives additionally get a 401(k) plan, have the chance to buy stock, get a markdown card and can get extraordinary limits on movement and entertainment.My work at Walmart is about investment funds, however my advantages are about security. I'm Making Better Possible. Melissa, Pharmacy TechOur Benefits group endeavors to offer partners far reaching and moderate advantages to assist you with remaining solid. At the point when you become a partner, you can exploit an assortment of incredible advantages for you and your family, including: Health and Well-Being BenefitsConsumer-coordinated wellbeing plans, including Health Reimbursement Accounts (HRA) plans and a high deductible arrangement with a Health Savings Account (HSA). Features include: 100 percent inclusion for qualified in-arrange preventive consi deration $4 co-pay on qualified nonexclusive medications at Walmart or Sam’s Club drug stores Free access to nurture care directors and medicinal services consultants HMO plans (accessible in certain areas)Vision plan Dental arrangement Resources For Livingâ ® †a free secret advising and wellbeing data administration Company-paid disaster protection Accidental passing and dissection protection (AD&D) Critical ailment protection Short-and long haul incapacity protection Business Travel Accident Insurance Illness Protection (Sick Time) Financial BenefitsMatching commitments to your 401(k) up to 6% of your compensation Associate Stock Purchase Plan with an organization coordinate Associate Discount Card for Walmart and Home Office partners and Sam’s Club Home Office partners, mates and wards Sam’s Club partners get a complimentary enrollment Exclusive limits on everything from shiny new vehicles and remote administrations to travel when partners visit our online Associate Discount Center †in excess of 375 limits accessible

How to Write Good Narrative Essays - Powerful Strategies That Can Help You Write Great Research Papers

How to Write Good Narrative Essays - Powerful Strategies That Can Help You Write Great Research PapersWriting good narrative essays and research papers is an art. Just like there are certain steps that you need to take to make sure that your essay is written well, there are certain steps that you need to take to make sure that the essay is written correctly.It is very helpful for students to learn the powerful strategies that they can use to make sure that they write their essays with a purpose. While some of these strategies are easy to learn, many others are only learned through experience.One of the most powerful strategy that you can learn is to stop trying to put words together and start taking the time to look at your essay as a whole. Many students spend an inordinate amount of time thinking about their own piece, instead of just writing it. Taking the time to look at your essay as a whole will help you think about it from every angle possible.Another good strategy that you ca n learn is to use the word 'I' throughout your essay. You might be thinking, 'Well, I thought that using the I was a bad thing?' But if you want to make sure that you do not leave anything out, then you will have to learn to write from the point of view of an individual. Take the time to identify the perspectives that you are going to bring to your essay and then take the time to write from them, not from the point of view of the entire essay.You might also consider putting the point of view of an individual in your essay at every paragraph, where the point of the entire essay is or even by inserting the individual's voice into the essay. As long as you remember to consider the point of view throughout the entire essay, you will be able to make sure that you do not accidentally leave out important parts of your argument, and you will also be able to make sure that your writing is as clear as possible.A great strategy is to write your essay and then practice it out. In other words, j ust read your piece aloud to yourself, over, until you know it well enough to be comfortable working it out in your own head. This strategy is very powerful and effective for anyone who wants to make sure that they do not miss a single word in their work.A more simple but powerful strategy is to ask someone else to read your work out loud for you. If you are able to find someone who can read your work without you needing to read it, you can ask them to read your essay, listen to their interpretation of it, and then ask them to give you their opinion. This will help you write your essay from the point of view of another person, and it will help you work through any issues that you might have with your writing.One good resource for learning this technique is the college level debate club. In fact, the debate club has a whole section on how to write a good narrative essays, which can be accessed online. This way, you can get some great help in writing narrative essays without having to worry about writing them on your own.

The Federalist Number Ten Essay Example | Topics and Well Written Essays - 250 words

The Federalist Number Ten - Essay Example First methodology proposed by Madison is wiping out the reasons for groups. Second, Madison gives a proposition including controlling the impacts of groups in a law based society. Dispensing with the arrangement of groups in the general public might be in two different ways. The primary reasonable alternative is dispensing with freedom that licenses groups to shape or creating comparative intrigue. The subsequent choice is to debilitate the interests and suppositions in individuals to control the impacts of groups (Hamilton, 2006). As per Madison, the causes to groups are impracticable to dispense with. In this manner, the most-attainable methodology is controlling the impacts of groups in a vote based society. A minority group in an unadulterated popular government presents unimportant danger since it is anything but difficult to outvote and smother it. Despite what might be expected, the lion's share group has capacity to control the administration totally. Along these lines, adjustment is important to any majority rule government to shield the minority from abuse by minority. As indicated by Madison, permitting residents to make their laws advances the danger of advancing personal responsibility to the detriment of open interests. In such circumstances, lion's share society individuals abuse the minority to further their potential benefit (Hamilton, 2006). James Madison attests that residents have diverse personal matters, and each general public structures groups that occasionally hurt individual residents. The Articles of Confederation never controlled the antagonistic impacts of groups on the countries adequately inciting the need for another administration. Madison reasons that an assorted country managed by the dominant part can flourish on the off chance that it factors a reasonable thought for all. Madison, J. (November 23, 1787). The Same Subject Continued: The Union as a Safeguard Against Domestic Faction and Insurrection. The Federalist Papers No. 10. Recovered from

Arguing Both Sides- Gay Marriage free essay sample

The issue of gay marriage works up discussion, which makes it a national issue. Albeit a few states, and numerous individuals, presently acknowledge gay marriage, gays despite everything face numerous hindrances. Since gay marriage Is permitted, the battle to sanction gay selection develops. Despite the fact that the Idea of gay couples has gotten increasingly acknowledged over the US, gays receiving youngsters stays a significant disputable Issue. Happening since American pilgrim times, appropriation gives kids to childless couples. In those days, new parents were shielded from managing barrenness and acing the contrasts between being a parent through reception as opposed to being a parent by birth. Issues with reception didn't exist during pioneer times as long as new parents gave care and backing to the kid. Along these lines, guardians who appropriately care for embraced kids were guaranteed no judgment or theory would rise. The essential issue with gay appropriation today is that it conflicts with nature, which says the essential guardians for youngsters ought to be the man and lady who made the kid. We will compose a custom exposition test on Contending Both Sides-Gay Marriage or then again any comparable theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page In situations where a kid continually changes to dfferent encourage homes as pposed to a steady grand slam by a gay Individual or couple, a mindful individual must pick the last mentioned. The main strategy for origination for individuals requires Involvement of both a male and a female. Gays and Infertile hetero couples go to youngster reception when needing to begin a family. Opposers of gay appropriation accept that marriage without the possibility to replicate is a wrongdoing. Discriminants feel that on the off chance that you can't repeat normally, you are not intended to have kids. Individuals against gays allude to the book of scriptures which says a man will be joined to his significant other. Nonetheless, God made gays also and against segregation laws proclaim that gays and heteros ought to be dealt with similarly. As expressed in the Declaration of Independence, all men are made equivalent. Reception intends to legitimately bring somebody into your family and raise them like you would your own kid. Embracing a kid includes the production of a parent-kid connection between people who are not normally related. A childs eventual benefits are the most Important components considered during reception. The kind of individual permitted to receive youngsters, be that as it may, keeps on causing warmed discussions. In the paper Counterpoint: In Defense of Gay and Lesbian Parents, John Pearson offers help for gay couples needing to be guardians. Pearson is an author who was instructed at Kings College School. The exposition Point: Children Suffer with Same-Sex Couples, composed by Lynn-nore Chittom and co-composed by Geraldine Wagner, contradicts what Pearson underpins about gay appropriation. Chittom is an independently employed independent essayist. Wagner is an alum of the State college of New York at Fredonia, showing human science and specialized and proficient composition. Pearson states, A colossal number of Americans that may make incredible guardians are being enied the lawful option to embrace (Pearson, standard. 5). There are a wide range of kinds of families In the United States. A few models are as per the following: advance families, single parent families, and receptive families, etc. Subsequently, Pearson asks why hetero families and Individuals ought to be believed to have the option to give better mind and environmental factors to a youngster than a gay or lesbian couple. About 520,000 kids anticipate reception in child care, yet every year just 50,000 discover lasting selection by gays might bring up the quantity of kids who locate a home. When settling on a choice on selection, Pearson accepts perspectives like a familys way of life and capacity to think about a youngster ought to be a higher priority than the sexual inclination of who needs to embrace the kid (Pearson, standard. ). On the other side of the contention, Chittom discusses how kids are best raised in situations with both a mother and a dad, alluding to the Fifth Amendment which plainly states Honor your dad and your mom. (Chittom, standard. 4). Be that as it may, numerous gay couples structure more steady connections than hetero couples. Pearson contradicts Chittom with he thought gays might be far and away superior at youngster raising since gays are not bringing up a kid imagined on mishap, yet rather one battled to acquire. Opposers of gay marriage firmly accept gay accomplices can't like a kid just as hetero accomplices. Then, activists emphatically accept gay accomplices can think about a kid Just too, or far better than hetero accomplices. Though, sociologists and therapists question whether kids presented to just a single sexual orientation will be raised with a reasonable comprehension of sex jobs and individual sex personality Chittom, standard. 6). Kids with a solitary hetero parent face a similar circumstance. All things considered, some contend kids brought up in a family with guardians of just one sex are bound to get gay when more seasoned. Gay selection puts youngsters who are as of now undermined from their involvement with the child care framework at significantly more serious danger of injury (Chittom, standard. 1). Pearson keeps up there is nothing to help that kids being brought up in a caring family are hurt in any capacity by their folks sexual direction. Pearson accepts no youngster ought to be denied a home Just as a result of the exual direction of the guardians needing to embrace.

Physical and Psychosocial Problems of Radiation Therapy

Physical and Psychosocial Problems of Radiation Therapy Presentation and foundation: The word â€Å"cancer† itself is horrendous in nature. It impacts an individual truly as well as mentally, monetarily, socially, socially, and profoundly and so forth. As per World Health Organization( WHO) report (2014), in 2012 overall 14.1 million grown-ups were determined to have malignancy, and among them 8.2 million were passed on. Besides, bosom disease is the fifth driving reason for death. In the USA, among a wide range of tumors the bosom malignant growth is the most elevated frequency rate since one of every ten ladies is having bosom disease (Njeh, Saunders, Langton, 2012). Bosom malignant growth occurrence expanded over 20% (WHO Press Release, 2013). Besides, malignant growth is likewise one of the main sources of passings in the creating nations. In Pakistan, the most as often as possible analyzed malignancy is bosom disease for females. The occurrence of bosom disease is higher in western nations yet Pakistan has the most noteworthy pace of bosom malignant growt h among all the Asian nations, (Pink Ribbon Pakistan). It is assessed that 1 out of 9 Pakistani ladies will create bosom malignant growth at some phase of their life. (Shokat Khanum Cancer Hospital and Research Center). The malignancy understanding experiences a ton the physical and psychosocial issues in light of the malady procedure as well as from the treatment related issues. As, one out of two patients with disease experience mental turmoil particularly despondency (Reyes-Gibby, Anderson, Morrow, Shete Hassan, 2012; Spoletini, et al, 2008). There are sure treatment modalities for disease, for example, medical procedure, chemotherapy and radiotherapy. Every one of them is potential to deliver different dangers for the malignant growth understanding. Radiation treatment is additionally a significant treatment performed when medical procedure which likewise has different hurtful impacts on the patient. Close to that it is noteworthy piece of disease treatment yet its effect on patient’s personal satisfaction and nursing the executives is less tended to in writing. As indicated by Welle, (1998) radiotherapy patients are seen as self-mindful and their requirements are not dealt with. Be that as it may, various investigates have been led broadly and universally to recognize the various issues and their intercession of the disease patients treated with chemotherapy and medical procedure. Thus proof based assortment of information have been produced this is contributing in quality nursing care and wellbeing educating, affecting on the patient’s personal satisfaction. Also, a portion of the global examinations featured the issues looked by the patients accepting radiation treatment however according to my best information next to no work has been done in the field of nursing to cure these issues. In particular, with regards to Pakistan next to no work has been done relevant to this issue. Anyway this examination is noteworthy to contribute in the current group of information for medical attendants to think about bosom malignant growth persistent all the more comprehensively. Besides, this investigation might be useful to build up the instructing material for patients getting radiotherapy to improve their personal satisfaction. What's more, the discoveries of this examination will be useful for medical attendants working in Pakistan. This examination may improve the showing intercessions of medical caretakers thinking about malignant growth patients in government clinic and may have beneficial outcome on their insight, mentality, and aptitude appropriate to RT. Reason: The point of this paper is to recognize the physical and psychosocial issue of the patient appropriate to radiation treatment, just as the nursing the executives and wellbeing educating for the patients for upgrade of their personal satisfaction. Study Questions Question 1: What are the distinctive physical and mental issues of the bosom malignancy patients experiencing RT in Pakistani setting? Question 2: Is there any relationship among RT and traded off personal satisfaction of the patient. Question 3: What sort of wellbeing instructing is essential for the medical caretaker to give the patient when RT? Question 4: what are the inclination and view of bosom malignancy patients experiencing radiation treatment ? Information sources The survey of writing was led through information bases CINAHL PubMed , Mosbys Nursing Consult, Science Direct, and Google Scholar were scan for distributed research articles applicable to this paper. The blend of the accompanying key terms was utilized to recover pertinent writing by punching â€Å"physical/mental issues, bosom malignant growth, issues with radiation treatment, personal satisfaction, tolerant instruction etc†. Search produced 283 articles, 52 copy results barred. Through a choice procedure title and unique screened, among those 20 were seen as applicable to the subject. Writing survey Radiation treatment is one of the alternatives totreat the malignant growth, utilizes high-vitality x-beams or gamma beams focused at the tumorto shrivel the tumors or murder disease cells(Radvansky, Pace, Siddiqui, 2013). Throughout the treatment around two-thirdsof patients will experience radiation therapy(Guo et al. 2013).According toPotthoff et al (20013). Over 90% of all bosom disease patients get adjuvant radiotherapy, given after bosom saving medical procedure just as after mastectomy to maintain a strategic distance from repeat of malignancy. Darby et al (2011) found in their meta-examination study that RT after bosom saving medical procedure decreases 15-year danger of bosom disease demise rate from 25†¢2%. This generally utilized treatment has its symptoms like other malignant growth medicines; it is potential for causing extraordinary physical just as psychosocial issues as other disease treatment do (Egestad, 2013). Physical issues identified with radiation treatment for bosom disease patients Radiation treatment influences malignant growth and typical cells similarly inside the treated region, result in injuryof the cells which lead to reactions. The radiation treatment actuated reactions incorporate skin and mucous film poison levels, restlessness, torment, expanding, dyspnoea, hack and queasiness. (Rose, 2011; Darby et al, 2011; Adams, 2009;Currie Wheat 2006; Gordils-Perez,Duell,2003).Skin issues are the most continuous symptom among all and about 85%â€95% of patients accepting radiation treatment will build up some level of skin harm (Bergstrom, 2011). There are many long haul symptoms of bosom light like corrective changes hyper pigmentation, fibrosis, lymphedema, and harm to fundamental ordinary structures (Perez,Duell,2003). Along these lines it is critical to cure this issue since this reaction of radiation treatment restrains the patient’s capacity to endure the treatment (Currie,Wheat, 2006).In their examination Potthoff et al (20013) .announced that 80 % of the patients experience fatiguewho get RT. They characterized weakness is a â€Å"persistent, abstract feeling of tiredness identified with malignant growth or disease treatment that meddles with normal working and that is typically not calmed with rest and isn't identified with an over the top measure of activity† (p.3).In another subjective investigation Poirier, (2011) discovered that weariness is additionally exceptionally regular in persistent getting radiation treatment and it influences their job working in day by day life. Along these lines the weariness may influence the personal satisfaction of the patient. Another reaction of RT is accounted for in of the examinations is rest unsettling influence. As indicated by the investigation led by Dhruva, et al (2012).approximately half bosom disease patients detailed rest aggravation at the inception of radiation treatment. Personal satisfaction of the patients Bosom malignancy because of its poor forecast and treatment related issues influence the personal satisfaction of the patient. Kirchheiner et al. (2013) detailed that â€Å"mean QOL in the complete companion is 58â ±27% (100% demonstrates amazing QOL)† (p.425). Like other treatment decision RT related reactions likewise have sway on the personal satisfaction of the patient. The personal satisfaction is characterized by WHO (1997) â€Å"concept influenced in complex path by the person’s wellbeing, mental state, and level of independence† (p.1). As the National Cancer Institute (2011). Referenced that 38% of all ladies determined to have bosom malignancy experience deserted side effects coming about because of the sickness and its treatment. Hence, the symptoms of RT influence the personal satisfaction of the patient (Currie, Wheat, 2006). What's more, rest unsettling influence is another difficult seen as a significant patron in influencing the personal satisfact ion of the patient. In this association, an examination directed by Graydon (1994) featured that rest unsettling influence and uniform were the principle regions of the life of ladies influenced by RT. Since the weariness, impact the physical, psychological and passionate perspectives and the predominance ranges from 30-70% in ladies with bosom malignant growth, coming to up to 80% when they are experiencing radiotherapy (Alcantara-Silva, Freitas-Junior, Freitas, Machado, 2013). This is one of the most continuous reactions of radiotherapy, and it might meddle with confidence, social exercises and personal satisfaction. Also, the weakness and agony identified with radiation treatment may influence the sexuality of the patient by diminishing the longing and excitement and skin changes including consumes and tattoos influencing self-perception and confidence (Varela, Zhou, Bober, 2013; Mercadante Vitrano Catania , 2010). These indications lead to traded off personal satisfaction of the patient. In such manner attendants need to give the top notch care by tending to the all part of patient life to improve the QOL of their patients experiencing RT. Besides, with the progression of wellbeing science the patients expectquality oflife (QOL) past just endurance treatment Mental issues The ladies determined to have bosom disease have exceptional effect on her mental prosperity. As Halkett , Kristjanson , and Lobb (2008) featured that ladies with bosom malignancy getting radiotherapy, experience numerous sorts of fears like dread of un

Impacts On Midland Realtys Real Estate Business - Free Essay Example

Transportation is considered a necessity by a lot of people. From the experience of transit schemes shows that it can play a significant role in improving the attractiveness and quality of urban public transport. It would help to increase the value of nearby real estate. Although the value of real estate increase, how would Midland Realty makes use of this opportunity to capitalize the sale. The revenue of Midland Realty is mainly base on the transaction of real estate. Service which provides by Midland Realty is the main factor. So, it is crucial to examine critically the impact of on Midland Realtys Real Estate Business After The Extension of Kowloon Southern Link to Hunghom in 2009. The aim of the research is to find out that the impacts on Midland Realtys real estate business after the extension of Kowloon Southern Link to Hunghom. How Midland Realty can make use of this opportunity to increase the sale. This study will base on the following objectives to examine the result. The first objective is to examine the awareness and attitudes of potential buyers towards the demand of real estate along Kwoloon Southern Link stations. This is a very important factor which would affect the result of this research. The second objective is to investigate Midland Realty has spend enough resources on real estate business. Any internal factors will related or effect to the sale of Midland Realty? Also, this paper base on questionnaire with face to face interview or telephone and around 100 potential buyers or buyers of the real estate along the Kowloon Southern Link station will be asked, in order to investigate the impacts on Midland Realtys real estate business after the extension of Kowloon Southern Link to Hunghom in 2009. In the project, it would show the value of real estate among the West Rail Line and the buying behavior of the potential buyers. Also, I would like to use the information to show how Midland Realty capitalizes on the extension of the West Rail Line. Moreover, I would like to conduct a survey on the potential buyers. Then make use of the data and relevant information to analysis and find out the strategy on West Rail Line is successful or not. iii. Aim This works aims to provide suggestions and evidences of how Midland Realty capitalizes on the extension of West Rail Line to Hunghom in 2009. And how can attract more potential buyers to buy real estates through Midland Realty in order to increase the sales and profits. 2. Background Midland Holdings was founded in 1973 by Chairman Wong Kin-yip. For the past few years, it has dedicated itself to providing real estate broking service for all property sectors à ¢Ã¢â€š ¬Ã¢â‚¬Å" from residential to commercial and industrial. On June 8, 1995, Midland Holdings became the first and the largest real estate agency to go public in Hong Kong. Moreover, Midland Holdings acquired Hong Kong Property Services (Agency) Limited to expand its market share. After years of growth and expansion, Midland Holdings now has more than 300 branches, employing over 5,000 persons. Its standing in the market is solid, to say the least. They have been operating for years on one guiding principle : Customers come firstà ¢Ã¢â€š ¬?. They work like as : à ¢Ã¢â€š ¬Ã…“Think customers; be responsive; take initiative; be innovative; work as a team and scale new heights.à ¢Ã¢â€š ¬? Employees are guided to offer 3Ps service à ¢Ã¢â€š ¬Ã¢â‚¬Å" Prompt, Precise and Professional, to customers. Fu rthermore, Midland Realty is one of the Midland subsidiaries of Midland Holdings which is one of the Hong Kong real estate agency too. Its services including real estate transactions, real estate news, promotion of the new real estate, the property market analysis, maps online searching and transaction records. Midland Realty is very successful on anticipateing market trends which it had over 30 years of experience on real estate business. For example, it is succesfully catch up the opportunity on SARS effects in 2003. It made use of the chance on downturn on real estate maket and started preparing and planning strategies, waiting for the market boom up. As a result, it showed that Midland Holdings is able to be a lead of real estate agency. It had breakig a great number of records on that year. In 2009, the real estate market is keep growing. The value of real estate is increased very rapid. Especially the urban areas which with good established transportation. For example, K owloon Tong, Mong Kok, Tsang Kwan Oetc. These facts can proved that the real estate with good established transportation would help to increase the land vule of the rea estate. In theriodically, the value of real estate which along Kowloon Southern Link would be increse too. Good established transportation would attract people willing to move into the new town instead of the urban place. As they can have better living area with less transport time. Therefor, the demand on the real estate along the Kowloon Southern Link would be increse. Why well developed transportation would help the areas development? Although Hong Kong is a small place, people still spend lot of time on traveling due to inconvenience transportation services in coutryside à ¢Ã¢â€š ¬Ã¢â‚¬Å" Yuen Long or Tuen Mun. In the past, people need to take around 44 minutes from Yuen Long to East Tsim Sha Tsui and take around 55 miniutes from Tuen Mun to East Tsim Sha Tsui. At now, it just take about 30 minutes to the hea rt of Kowloon with travel direct all the way on the West Rail Line to Jordan, Tsim Sha Tsui and Hunghom without an interchange taking a feeder service which provided by MTR. 3. Objectives and research questions This study will base on the following objectives to examine the result. Aims to investigate the impacts on Midland Realty real estate business, the sale would increase or not. How to make use of opportunity to increase the sale. As the income of Midland realty is the commission, increase the transaction of real estate, would increase the sales. The opportunity is the extension of Kowloon Southern Link to Hunghom. It is would be affect the demand on real estate which along the Kowloon Southern Link. But it is a small fact only, service which provide by Midland Realty is the main important fact to increase the sale. This report is main to find the relationship on the sale and the service.The first objective is to examine the awareness and attitudes of potential buyers towards the demand of real estate along Kwoloon Southern Link stations. This is a very important factor which would affect the result of this research. As the demand of real estate will directly related to the value of the real estate. Therefore, it will be a cause and effect relationship between Midland Realty and Real Estate. The second objective is to investigate Midland Realty has spend enough resources on real estate business. For example, did it open enough branches along the Kowloon Southern Link stations or not, hire enough agents to satisfy the effect on the sale, it can provide good services and quantity to their customers. These are the important factors which would affect the sale of Midland Realty. Also, this paper base on questionnaire with face to face interview or telephone and around 100 potential buyers or buyers of the real estate along the Kowloon Southern Link station will be asked, in order to investigate the impacts on Midland Realtys real estate business after the extension of Kowloon Southern Link to Hunghom in 2009. Below are the main points of the objectives questions of this research: Examine the potential buyers personal information (Age, Income, Education level, etc) Examine the potential buyers have used Midland service or not? Examine the awareness and attitudes of potential buyers towards the demand of real estate along the West Rail Line stations Examine the channel of potential buyers in buying real estate (Centaline Property Agency Limited? Midland Realty? Ricacorp Properties? CENTURY 21 Hong Kong Limited? Other else?) Examine the reasons why they buy real estate through that company? Examine the relationships between factors (Efficiency, Agents experience and knowledge, Expression skills, Property information and explanation, Product Knowledge, Customer Care, Pre-sale Service, After sale Service, etc) and the attitude of potential buyers towards Midland Realty. Examine the potential buyers will use Midland Realty service again in the near future? (Please specify) Any suggestion 4. Critical literature review A critical review of this research, using The Impact of Rail Transport on Real Estate Prices: An Empirical Analysis of the Dutch Housing Market, The real-estate and transportation complex, Property Values and Transportation Facilities: Finding the Transportation-Land Use Connection, Effects of Transportation Infrastructure and Location on Residential Real Estate Values: Application of Spatial Autoregressive Techniques, Empirical Study on the Impact of Urban Rail Transit on House Price Based on Hedonic Price Model, conducted a study on the impacts on the value of real estate along the Kowloon Southern Link Stations. This research aimed to provide further evidence on the relationship between transportation and real estate. These papers are very similar to this research objective. As they are already proved that the value of real estate and well development transportation has deeply relationship. New transportation would help the development on the areas. Proximity to transportation infrastructure (highways and public transit) influences residential real estate values. It proves that they have relationship. The real estate which is very near to the transportation facilities would increase its value and people would trend to increase the demand on it. A hedonic pricing model is estimated to analyze the impact of railways on house prices in terms of distance to railway station, frequency of railway services and distance to the railway line. (An Empirical Analysis, 2006) For a wide range of house value if it is very close to a transportation station are on average about 25% more expensive than at a distance of 15 kilometers or more. It leads to a nice increase of house values of about 2.5%, ranging from 3.5% for houses closed to the station to 1.3% for houses far away. The negative effect of distance to railways, probably due to noise effects. It may have small effect on the demand of the real estate along the Kowloon Southern Link. Because Hong Kong is a small pl ace, everywhere are very valuable. Hong Kong would not considered that is a big problem and ignore it as well. Land rent is the reciprocal of transportation cost, and land rent can be viewed as capitalized transportation costs. (The real-estate) Use travel distance as a measure of access to transportation facilities, results tend to show mixed property value effects. (Finding) House price increases most rapidly in years of starting to build and operate, and decreased slightly in the mid-term of building, (Based on Hedonic Price Model Theses are the important factors. Two railway station references were used in the analysis: the nearest and most frequently chosen station in the post code area. This distinction indicates that railway station accessibility is a more complex concept than one might think. It involves competition between railway stations. (An Empirical Analysis, 2006) It would increase the price of real estate. A new interpretation of the transportation facility-property value literature that improves our ability to measure this relationship and to anticipate land-market responses to transportation facilities. (Finding) However the results provided less clear relationships between transportation and real estate. To the extent that this research is exploratory, results of this study provide insights into the importance of recognizing the value of real estate would be affected by transportation. However several limitations must be considered in interpreting the study findings. In summary, it has to be admitted that the current study is still far from being conclusive. Further studies must be undertaken, better measures must be developed, and larger samples must be used to improve our understanding concerning the exact relationship between transportation and real estate. Despite some deficiencies in methodology, to the extent that this research is exploratory i.e. trying to investigate an emerging issue, the study has provided some insights to accou nt for the difference of real estate between different West Rail Line stations. 5. Research Methodology This research aims to find out how Midland Realty capitalize on the extension This works aims to provide suggestions and evidences of how Midland Realty capitalize on the extension of West Rail Line to Hunghom in 2009 and how can attract more potential buyers to buy real estates through Midland Realty, in order to increase its sales and profits. So, the target population is the potential buyers. This study will use communication approaches to collect data, such as self-administered survey, telephone survey and survey via personal interview. This study will mainly focus on personal interview because it is face-to-face interview. It can get inter-action with the interviewees and it includes interviewer-controlled environment and participant-controlled environment. These are used by prescheduled and intercept. Also, it would use phone interview because through the voice, it can get message from interviewees immediately. It will use Human-administered, CATI and computer-administered. M oreover, it would not use self-administered surveying such as using mail, intercept, computer and central location due to low response rates and no interviewer intervention. Although it is the lowest-cost method, the survey still cannot be too long and too complex. Therefore, it would use phone interview and personal interview to collect data due to insufficient fund. Sampling method will use approach of judgment sampling because it selects sample members to conform to certain criteria. For example, this studies the real estate business, so it interviews those potential buyers of real estate. The sample size would be 100 150 due to insufficient fund. 6. Project Plan Here is a Gantt Chart showing the time table.