Analysis of Ducatis Success Case Study Example | Topics and Well Written Essays - 750 words

Analysis of Ducatis Success - Case Study ExampleMinolis turnaround was attributed to the companys identification of its core competencies which were utilize for the turnaround. To this end, significant resources and money were devoted. Furthermore, In addition to the creation of Ducati stores in particular markets, the company has expanded its customer base which was once restricted to a fistful of expert bikers.Ducati can sustain its position in the sports segment if it manages to remain focused on this niche segment and continues to innovate. This is because the company already enjoys a real position in this segment by virtue of its unique valve control system which has an unmatched sound (see supplement 1). Furthermore, it can capitalize its already soused reputation owing to its high performance in the international racing circuit symbolized by the dramatic victory of its 750 Super Sports model (Gavetti, 2002).This, added with favorable put right coverage and the companys b randing strategy of collaborating with various players in the racing market, can increase the demand for Ducatis products and strengthen its image (see Appendix 1). Considering that most authors have vouched for the significance of competitive human resources as a source of competitive advantage (Kleiman, 2010), Ducati to has a team of top class engineers that shall modify it a continued success in the segment.Ducati faces threat from Japanese manufacturers that were more reliable and efficient than the motorcycles developed by Ducati. Although Honda and other Japanese manufacturers pose a threat to the survival of Ducati in this segment, they cannot stop Ducatis growth in this segment. This is because Ducati possessed top class engineers that were adamant at defeating Japanese competitors.